AUDIENCE CALENDAR
Where does audience momentum persist through the year?
Each row is an acquisition cohort. The wave shows the percentage of that audience still active in the following weeks, aligned to the calendar so events and retained attention can be read together.
Strongest 4-week wave
Apr · 5.0%
Audience still active four weeks after acquisition
Average week-4 retention
2.3%
Across cohorts in the selected 12-month window
Configured event moments
10
Fixtures aligned to the same 12-month canvas
RETENTION WAVES · 2025
01 Jan 2025 → 31 Dec 2025 · Week 0 is the acquisition baseline; Weeks 1–8 show actual retained audience %.
Lower retention
Higher retention
Fixtures
Jan
2025
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
05 Jan start
66,551 users
100
7.7
2.0
1.5
1.4
4.5
1.2
0.5
0.6
Feb
02 Feb start
17,364 users
100
9.4
3.5
1.7
2.2
1.2
0.9
0.9
0.6
Mar
02 Mar start
31,640 users
100
2.8
1.5
1.5
1.2
1.7
0.9
0.7
0.5
Apr
06 Apr start
48,388 users
100
5.5
2.0
5.8
5.0
4.0
2.8
2.7
2.2
May
04 May start
52,876 users
100
6.7
3.7
2.0
1.9
0.7
0.6
0.2
0.1
Jun
01 Jun start
26,699 users
100
2.9
2.0
0.8
0.8
0.8
0.6
0.7
0.3
Jul
06 Jul start
17,385 users
100
7.7
4.5
1.9
0.4
0.3
0.3
0.2
0.1
Aug
03 Aug start
4,784 users
100
3.0
1.8
1.5
1.2
1.9
1.9
1.2
0.6
Sep
07 Sep start
11,124 users
100
4.6
2.8
2.1
2.1
1.9
1.8
2.4
1.4
Oct
05 Oct start
11,612 users
100
4.1
3.0
3.1
2.3
1.4
1.1
1.1
1.1
Nov
02 Nov start
22,940 users
100
2.6
1.7
1.8
4.6
2.1
1.0
0.6
0.4
Dec
07 Dec start
34,796 users
100
2.9
1.5
1.6
How to read this
Each row starts a new audience wave. The muted 100 cell is Week 0. Weeks 1–8 show the actual retained audience percentage; colour intensity is scaled to post-acquisition retention so differences are easier to see.
Fixture markers share the same calendar. Green pins are events entered in Alkhemy; hover or focus a pin to see the fixture name and date.
Next layer: identify low-retention gaps and connect them to archive/content opportunities that could extend audience attention.