EVENT INTELLIGENCE

How do fixtures change audience demand?

Historical fixtures show observed site traffic relative to the normal daily baseline. Upcoming fixtures use the strongest comparable historical fixture to show an expected audience shape.

Site baseline
4,093 sessions/day
Evidence
LIVE GA4
Historical performance
Bar length = daily sessions · % = uplift vs site baseline
Historical 04 Nov 2024
Valencia
3-day avg prior +40%
5,748/day
Event daily avg +228%
13,434/day
3-day avg post +203%
12,390/day
event-window traffic
108,150
sessions
Tickets
Ready for ticket-sales / attendance data
Broadcast audience
Ready for TV / streaming viewership
Commercial impact
Ready for sponsor, merchandise or conversion signals
Historical 07 Dec 2024
Sao Paulo
3-day avg prior +432%
21,780/day
Event daily avg +1,941%
83,539/day
3-day avg post +386%
19,908/day
event-window traffic
208,601
sessions
Tickets
Ready for ticket-sales / attendance data
Broadcast audience
Ready for TV / streaming viewership
Commercial impact
Ready for sponsor, merchandise or conversion signals
Historical 11 Jan 2025
Mexico City
3-day avg prior +482%
23,823/day
Event daily avg +2,558%
108,777/day
3-day avg post +517%
25,260/day
event-window traffic
256,025
sessions
Tickets
Ready for ticket-sales / attendance data
Broadcast audience
Ready for TV / streaming viewership
Commercial impact
Ready for sponsor, merchandise or conversion signals
Historical 14 Jan 2025
Diriyah
3-day avg prior +1,302%
57,400/day
Event daily avg +172%
11,151/day
3-day avg post +88%
7,692/day
event-window traffic
217,579
sessions
Tickets
Ready for ticket-sales / attendance data
Broadcast audience
Ready for TV / streaming viewership
Commercial impact
Ready for sponsor, merchandise or conversion signals
Historical 12 Apr 2025
Miami
3-day avg prior +198%
12,208/day
Event daily avg +1,076%
48,117/day
3-day avg post +194%
12,051/day
event-window traffic
120,895
sessions
Tickets
Ready for ticket-sales / attendance data
Broadcast audience
Ready for TV / streaming viewership
Commercial impact
Ready for sponsor, merchandise or conversion signals
Historical 03 May 2025
Monaco
3-day avg prior +190%
11,876/day
Event daily avg +1,156%
51,403/day
3-day avg post +170%
11,057/day
event-window traffic
171,605
sessions
Tickets
Ready for ticket-sales / attendance data
Broadcast audience
Ready for TV / streaming viewership
Commercial impact
Ready for sponsor, merchandise or conversion signals
Historical 17 May 2025
Tokyo
3-day avg prior +397%
20,330/day
Event daily avg +1,310%
57,716/day
3-day avg post +123%
9,112/day
event-window traffic
203,760
sessions
Tickets
Ready for ticket-sales / attendance data
Broadcast audience
Ready for TV / streaming viewership
Commercial impact
Ready for sponsor, merchandise or conversion signals
Historical 31 May 2025
Shanghai
3-day avg prior +135%
9,616/day
Event daily avg +579%
27,795/day
3-day avg post +78%
7,303/day
event-window traffic
106,347
sessions
Tickets
Ready for ticket-sales / attendance data
Broadcast audience
Ready for TV / streaming viewership
Commercial impact
Ready for sponsor, merchandise or conversion signals
Historical 21 Jun 2025
Jakarta
3-day avg prior +43%
5,870/day
Event daily avg +111%
8,616/day
3-day avg post -38%
2,531/day
event-window traffic
33,820
sessions
Tickets
Ready for ticket-sales / attendance data
Broadcast audience
Ready for TV / streaming viewership
Commercial impact
Ready for sponsor, merchandise or conversion signals
Historical 12 Jul 2025
Berlin
3-day avg prior +5%
4,304/day
Event daily avg +221%
13,158/day
3-day avg post -9%
3,736/day
event-window traffic
50,437
sessions
Tickets
Ready for ticket-sales / attendance data
Broadcast audience
Ready for TV / streaming viewership
Commercial impact
Ready for sponsor, merchandise or conversion signals
Historical 26 Jul 2025
London
3-day avg prior +54%
6,291/day
Event daily avg +307%
16,673/day
3-day avg post -38%
2,552/day
event-window traffic
59,874
sessions
Tickets
Ready for ticket-sales / attendance data
Broadcast audience
Ready for TV / streaming viewership
Commercial impact
Ready for sponsor, merchandise or conversion signals
Historical 06 Dec 2025
Sao Paulo
3-day avg prior +245%
14,122/day
Event daily avg +1,211%
53,650/day
3-day avg post +242%
14,015/day
event-window traffic
138,062
sessions
Tickets
Ready for ticket-sales / attendance data
Broadcast audience
Ready for TV / streaming viewership
Commercial impact
Ready for sponsor, merchandise or conversion signals
Historical 10 Jan 2026
Mexico City
3-day avg prior +215%
12,876/day
Event daily avg +1,426%
62,448/day
3-day avg post +305%
16,588/day
event-window traffic
150,842
sessions
Tickets
Ready for ticket-sales / attendance data
Broadcast audience
Ready for TV / streaming viewership
Commercial impact
Ready for sponsor, merchandise or conversion signals
Historical 31 Jan 2026
Miami
3-day avg prior +199%
12,219/day
Event daily avg +1,048%
47,004/day
3-day avg post +149%
10,206/day
event-window traffic
114,278
sessions
Tickets
Ready for ticket-sales / attendance data
Broadcast audience
Ready for TV / streaming viewership
Commercial impact
Ready for sponsor, merchandise or conversion signals
Historical 13 Feb 2026
Jeddah
3-day avg prior +92%
7,849/day
Event daily avg +674%
31,659/day
3-day avg post +315%
16,977/day
event-window traffic
137,796
sessions
Tickets
Ready for ticket-sales / attendance data
Broadcast audience
Ready for TV / streaming viewership
Commercial impact
Ready for sponsor, merchandise or conversion signals
Historical 21 Mar 2026
Madrid
3-day avg prior +166%
10,883/day
Event daily avg +937%
42,453/day
3-day avg post +185%
11,655/day
event-window traffic
110,068
sessions
Tickets
Ready for ticket-sales / attendance data
Broadcast audience
Ready for TV / streaming viewership
Commercial impact
Ready for sponsor, merchandise or conversion signals
Historical 02 May 2026
Berlin
3-day avg prior +123%
9,130/day
Event daily avg +635%
30,083/day
3-day avg post +60%
6,534/day
event-window traffic
107,160
sessions
Tickets
Ready for ticket-sales / attendance data
Broadcast audience
Ready for TV / streaming viewership
Commercial impact
Ready for sponsor, merchandise or conversion signals
Historical 16 May 2026
Monaco
3-day avg prior +75%
7,170/day
Event daily avg +874%
39,880/day
3-day avg post +88%
7,691/day
event-window traffic
124,342
sessions
Tickets
Ready for ticket-sales / attendance data
Broadcast audience
Ready for TV / streaming viewership
Commercial impact
Ready for sponsor, merchandise or conversion signals
Historical 20 Jun 2026
Sanya
3-day avg prior +45%
5,939/day
Event daily avg +489%
24,117/day
3-day avg post +99%
8,127/day
event-window traffic
66,315
sessions
Tickets
Ready for ticket-sales / attendance data
Broadcast audience
Ready for TV / streaming viewership
Commercial impact
Ready for sponsor, merchandise or conversion signals
Historical 04 Jul 2026
Shanghai
3-day avg prior +62%
6,634/day
Event daily avg +352%
18,509/day
3-day avg post +31%
5,374/day
event-window traffic
73,043
sessions
Tickets
Ready for ticket-sales / attendance data
Broadcast audience
Ready for TV / streaming viewership
Commercial impact
Ready for sponsor, merchandise or conversion signals
Historical 25 Jul 2026
Tokyo
3-day avg prior +94%
7,939/day
Event daily avg +614%
29,215/day
3-day avg post +84%
7,523/day
event-window traffic
104,816
sessions
Tickets
Ready for ticket-sales / attendance data
Broadcast audience
Ready for TV / streaming viewership
Commercial impact
Ready for sponsor, merchandise or conversion signals
Historical 15 Aug 2026
London
3-day avg prior +185%
11,667/day
Event daily avg +1,226%
54,271/day
3-day avg post +119%
8,979/day
event-window traffic
170,480
sessions
Tickets
Ready for ticket-sales / attendance data
Broadcast audience
Ready for TV / streaming viewership
Commercial impact
Ready for sponsor, merchandise or conversion signals
Upcoming · expected traffic shape
Based on historical comparable fixtures
Expected 18 Dec 2026
Jeddah
Based on Jeddah · 13 Feb 2026
High confidence · same venue
3-day avg prior +92%
7,849/day
Event daily avg +674%
31,659/day
3-day avg post +315%
16,977/day
Expected event-window traffic
137,796
expected sessions
Forecast rationale

Formula E forecast: same venue · High confidence. Seasonal estimates use median observed GA4 daily traffic across historical races.

Tickets
Future
TV audience
Future
Commercial
Future
Expected 16 Jan 2027
Mexico City
Based on Mexico City · 10 Jan 2026
High confidence · same venue
3-day avg prior +215%
12,876/day
Event daily avg +1,426%
62,448/day
3-day avg post +305%
16,588/day
Expected event-window traffic
150,842
expected sessions
Forecast rationale

Formula E forecast: same venue · High confidence. Seasonal estimates use median observed GA4 daily traffic across historical races.

Tickets
Future
TV audience
Future
Commercial
Future
Expected 06 Feb 2027
Cota
Based on Miami · 31 Jan 2026
Medium confidence · same country
3-day avg prior +199%
12,219/day
Event daily avg +1,048%
47,004/day
3-day avg post +149%
10,206/day
Expected event-window traffic
114,278
expected sessions
Forecast rationale

Formula E forecast: same country · Medium confidence. Seasonal estimates use median observed GA4 daily traffic across historical races.

Tickets
Future
TV audience
Future
Commercial
Future
Expected 20 Feb 2027
Miami
Based on Miami · 31 Jan 2026
High confidence · same venue
3-day avg prior +199%
12,219/day
Event daily avg +1,048%
47,004/day
3-day avg post +149%
10,206/day
Expected event-window traffic
114,278
expected sessions
Forecast rationale

Formula E forecast: same venue · High confidence. Seasonal estimates use median observed GA4 daily traffic across historical races.

Tickets
Future
TV audience
Future
Commercial
Future
Expected 13 Mar 2027
Sao Paulo
Based on Sao Paulo · 06 Dec 2025
High confidence · same venue
3-day avg prior +245%
14,122/day
Event daily avg +1,211%
53,650/day
3-day avg post +242%
14,015/day
Expected event-window traffic
138,062
expected sessions
Forecast rationale

Formula E forecast: same venue · High confidence. Seasonal estimates use median observed GA4 daily traffic across historical races.

Tickets
Future
TV audience
Future
Commercial
Future
Expected 17 Apr 2027
Sanya
Based on Sanya · 20 Jun 2026
High confidence · same venue
3-day avg prior +45%
5,939/day
Event daily avg +489%
24,117/day
3-day avg post +99%
8,127/day
Expected event-window traffic
66,315
expected sessions
Forecast rationale

Formula E forecast: same venue · High confidence. Seasonal estimates use median observed GA4 daily traffic across historical races.

Tickets
Future
TV audience
Future
Commercial
Future
Expected 08 May 2027
Berlin
Based on Berlin · 02 May 2026
High confidence · same venue
3-day avg prior +123%
9,130/day
Event daily avg +635%
30,083/day
3-day avg post +60%
6,534/day
Expected event-window traffic
107,160
expected sessions
Forecast rationale

Formula E forecast: same venue · High confidence. Seasonal estimates use median observed GA4 daily traffic across historical races.

Tickets
Future
TV audience
Future
Commercial
Future
Expected 15 May 2027
Monaco
Based on Monaco · 16 May 2026
High confidence · same venue
3-day avg prior +75%
7,170/day
Event daily avg +874%
39,880/day
3-day avg post +88%
7,691/day
Expected event-window traffic
124,342
expected sessions
Forecast rationale

Formula E forecast: same venue · High confidence. Seasonal estimates use median observed GA4 daily traffic across historical races.

Tickets
Future
TV audience
Future
Commercial
Future
Expected 29 May 2027
Brands Hatch
Based on London · 26 Jul 2025
Medium confidence · same country
3-day avg prior +54%
6,291/day
Event daily avg +307%
16,673/day
3-day avg post -38%
2,552/day
Expected event-window traffic
59,874
expected sessions
Forecast rationale

Formula E forecast: same country · Medium confidence. Seasonal estimates use median observed GA4 daily traffic across historical races.

Tickets
Future
TV audience
Future
Commercial
Future
Expected 18 Jun 2027
Zandvoort
Based on Formula E historical median · 22 historical races
Low confidence · seasonal median
3-day avg prior +150%
10,249/day
Event daily avg +774%
35,769/day
3-day avg post +121%
9,046/day
Expected event-window traffic
129,423
expected sessions
Forecast rationale

Formula E forecast: seasonal median · Low confidence. Seasonal estimates use median observed GA4 daily traffic across historical races.

Tickets
Future
TV audience
Future
Commercial
Future
Expected 26 Jun 2027
Jarama
Based on Madrid · 21 Mar 2026
Medium confidence · same country
3-day avg prior +166%
10,883/day
Event daily avg +937%
42,453/day
3-day avg post +185%
11,655/day
Expected event-window traffic
110,068
expected sessions
Forecast rationale

Formula E forecast: same country · Medium confidence. Seasonal estimates use median observed GA4 daily traffic across historical races.

Tickets
Future
TV audience
Future
Commercial
Future
Expected 10 Jul 2027
Shanghai
Based on Shanghai · 04 Jul 2026
High confidence · same venue
3-day avg prior +62%
6,634/day
Event daily avg +352%
18,509/day
3-day avg post +31%
5,374/day
Expected event-window traffic
73,043
expected sessions
Forecast rationale

Formula E forecast: same venue · High confidence. Seasonal estimates use median observed GA4 daily traffic across historical races.

Tickets
Future
TV audience
Future
Commercial
Future
Expected 24 Jul 2027
Tokyo
Based on Tokyo · 25 Jul 2026
High confidence · same venue
3-day avg prior +94%
7,939/day
Event daily avg +614%
29,215/day
3-day avg post +84%
7,523/day
Expected event-window traffic
104,816
expected sessions
Forecast rationale

Formula E forecast: same venue · High confidence. Seasonal estimates use median observed GA4 daily traffic across historical races.

Tickets
Future
TV audience
Future
Commercial
Future

Baseline = average daily site sessions over the previous 12 months, excluding ±3 days around configured fixtures. Historical rows are observed; blue rows are expectations derived from comparable historical fixtures rather than guaranteed predictions.