AUDIENCE CALENDAR
Where does audience momentum persist through the year?
Each row is an acquisition cohort. The wave shows the percentage of that audience still active in the following weeks, aligned to the calendar so events and retained attention can be read together.
Strongest 4-week wave
Apr · 3.4%
Audience still active four weeks after acquisition
Average week-4 retention
2.0%
Across cohorts in the selected 12-month window
Configured event moments
11
Fixtures aligned to the same 12-month canvas
RETENTION WAVES · 2026
01 Jan 2026 → 31 Dec 2026 · Week 0 is the acquisition baseline; Weeks 1–8 show actual retained audience %.
Lower retention
Higher retention
Fixtures
Jan
2026
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
04 Jan start
54,587 users
100
7.0
2.4
6.5
2.6
4.4
1.7
0.8
0.5
Feb
01 Feb start
20,214 users
100
7.3
4.1
2.0
1.5
1.3
2.0
1.3
0.4
Mar
01 Mar start
13,246 users
100
4.5
4.9
2.9
1.9
1.2
1.0
1.0
0.7
Apr
05 Apr start
10,414 users
100
4.1
3.3
4.5
3.4
2.1
2.0
1.0
0.5
May
03 May start
24,136 users
100
5.7
5.5
1.3
1.1
0.8
1.6
1.2
0.3
Jun
07 Jun start
11,191 users
100
4.8
3.1
2.7
2.5
1.2
1.6
1.5
0.7
Jul
05 Jul start
20,035 users
100
2.9
4.1
4.1
1.6
3.1
3.0
0.5
0.2
Aug
02 Aug start
13,480 users
100
10
7.1
1.5
0.9
0.7
0.8
0.7
0.3
Sep
06 Sep start
7,291 users
100
3.6
2.6
1.9
1.7
1.3
1.1
0.6
0.6
Oct
04 Oct start
8,597 users
100
4.5
2.8
2.1
2.3
0.8
Nov
01 Nov start
9,414 users
100
2.1
How to read this
Each row starts a new audience wave. The muted 100 cell is Week 0. Weeks 1–8 show the actual retained audience percentage; colour intensity is scaled to post-acquisition retention so differences are easier to see.
Fixture markers share the same calendar. Green pins are events entered in Alkhemy; hover or focus a pin to see the fixture name and date.
Next layer: identify low-retention gaps and connect them to archive/content opportunities that could extend audience attention.